Many
of you already know that Burgundy is home to some of the most prestigious
wines in the world. Centuries of winemaking has honed specific areas where
the potential of the Pinot Noir grape may be realised to epic proportions.
These are known as Grand Cru vineyards and the prices therefore can be
quite epic too.
But does it mean that, just because you are buying a Grand Cru wine with all its history, that you are buying the best there is?
Supposedly. But the extra detail that can be forgotten is the winemaker. Some are quite brilliant and some are far from it, but all can charge premium rates for seriously varying quality, just because they can say where the wine comes from. Yet there could be someone on the other side of the hill who makes staggering wine from nothing more than his back garden.
You might see where we’re going with this now.
Some businesses believe that if their marketing, advertising and graphic design are handled by a big agency in Manchester, then they are playing in the big league. The big suits, the big perks and of course, the big bills. Some of these firms are very good, make no mistake, but there are some charlatans about as well.
Wright Chalmers started out in February 2002 with a simple goal in mind - to provide a Lancashire graphic design and advertising service that could rival the conceptual and production quality normally expected of the central Manchester agencies. The trick was not to charge the Manchester rates!
But does it mean that, just because you are buying a Grand Cru wine with all its history, that you are buying the best there is?
Supposedly. But the extra detail that can be forgotten is the winemaker. Some are quite brilliant and some are far from it, but all can charge premium rates for seriously varying quality, just because they can say where the wine comes from. Yet there could be someone on the other side of the hill who makes staggering wine from nothing more than his back garden.
You might see where we’re going with this now.
Some businesses believe that if their marketing, advertising and graphic design are handled by a big agency in Manchester, then they are playing in the big league. The big suits, the big perks and of course, the big bills. Some of these firms are very good, make no mistake, but there are some charlatans about as well.
Wright Chalmers started out in February 2002 with a simple goal in mind - to provide a Lancashire graphic design and advertising service that could rival the conceptual and production quality normally expected of the central Manchester agencies. The trick was not to charge the Manchester rates!
