Catalyst

Catalyst were a fine example where they already had a decent image, but they just wanted to make it better!

We were asked to recreate everything from the ground up. That’s branding, ads, literature, exhibitions and advise on the website. The results are as follows...

ADs
The bridging loan industry has suffered at the hands of some renegades in the past. We set out to make Catalyst look more friendly, understanding and totally decent.

Using top illustrators we have conveyed various abstract problems encountered by an investor and how Catalyst may assist.

The campaign firmly establishes the Catalyst brand and continues to win admiration from customers and competitors alike.

Literature
With so many ever changing packages supplied by financial firms, the best sense was to create a good old generic folder. Then it’s just the inserts that need to alter with time.

Catalyst have since won Best Short Term Lender 2006 by the NACFB and their reputation grows daily.

Ex-Or

Ex-Or specialises with intelligent lighting for business environments around Europe.

Again a company that we rebranded from the ground up. Their old image had become severly dated and the literature was struggling to assist the sales team with what is a highly technical product.

ADs
The campaign devised concentrates on ‘happy’ building syndrome while trying to hold back from over technical babble. The buildings are illustrated with lights on in specific positions to create anything from messages to faces.

Literature
The branding style through all the literature remains consistent and visual descriptions are tackled with one primary objective - simplicity!

The result is a happy, less stressed sales team and ever increasing sales!

Signage
We also designed and arranged the production of the main sign in the grounds of the offices.

Indespension

One of the country’s largest trailer manufacturers gave us the task of rebranding all their literature and advertising in 2004 - only the logo was to remain. A huge task considering it was well overdue.

The original branding was all over the shop and the logo never had a place to sit, clear of intrusion.

So we set about introducing them to consistency, quality and creativity!

ADs
Used mailnly in the motoring and building press, there isn’t much room for high concept ideas, so we try to use witty and sharp headlines with decent imagery.

Literature
The old literature lacked quality photography, so that was one of the main areas of concentration. However, some of the new literature had a tight budget, so we devised a system where a lot of the minor photography was carried out by ourselves. Such was the quality and success of our home grown imagery, that we now do most of it regardless of budget.

The information needed pulling in line as well. Now Indespension have literature that is easily readable with products that look desirable. Leagues away from what they had before.

Other items
Other projects covered include 3D packaging, banners, signage, mugs, mousemats, exhibition stands, store interior and exterior design, web ads - too much to show here. There is a rather cheeky little key ring somewhere though...

Hartmann

Our largest client sizewise, Hartmann are internationally known in the medical industry and have a worldwide turnover that runs into billions. Our main contact at Verna Group moved to Hartmann in 2005 and took us with her.


Branding
This was an interesting one because as you would expect for a company this size, the branding was well in place and had very strict guidelines.

Our brief was to bring it back! Previous agencies had basically ignored it, pulling Hartmann further and further in to branding anarchy.

We changed all that and reintroduced the authorised style in four weeks. Then we set about improving everything else...


ADs
Another opportunity to use our quirky ideas to good effect.


Literature
With the branding brought back in to line, the literature virtually took care of itself. Nothing fancy, just nice, clean and easily read. The Wound Forum newsletter carries this on with a clean professional look that manages to display the necessary wound imagery with sublety.


Web
At the end of 2006, we undertook something quite different - a nationwide NHS medical training course for 7 Hartmann products to be hosted on the web.

Designed and arranged by ourselves with production handled by our associate web experts, the site consisted of 4 main sections : a course, a test, a printable certificate and a fully downloadable audit. The site was released in 2007 to much acclaim.

You can see more of our associates’ web production by clicking here.

Others

Here are some further examples of work which we have designed over the years for a variety of clients.

They cover anything from banners to brochures to staff incentive posters to Christmas cards!